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Hypnotic language patterns are not about hypnosis, because people think traditional hypnosis is about having people close their eyes and go into a trance. What hypnotic language patterns are really about is learning and harnessing the powers of our language by using metaphors, implied meaning, or linguistic matching designed to promote positive effects. These are the basic techniques in covert hypnosis that is currently the fad in advertising campaigns.

Getting more people to understand your need using principles of covert hypnosis involve playing with words like: “People can relax,” or “You may be curious about how you will use these clothes,” not only make you think about the sentence, but can actually make you think about the who, what, when, where, why, and the how.

The words can have absolutely no effect if said with no connecting idea or thought. The speaker must first establish the idea and then ask the right questions that will make the listener think about the idea itself. The problem with this technique is the amount of knowledge the speaker has about the language itself. If the speaker cannot even make a decent sentence then this technique will definitely not work.

Getting more people to understand your need using principles of conversational hypnosis are also involves understanding a culture. If your need or idea is anathema to the culture of a people, then no matter what you do or say, even if you jump from a ten storey building, you will not succeed.

Speaking in the language that people understand can make you succeed in getting more people to understand your need using principles of conversational hypnosis. How else are you going to make people listen to you unless they understand you? It is purely logical to speak the language of a people you are trying to win over, how else do you think Lawrence convinced Arabia?

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Asking people to join you using principles of conversational hypnosis is one way of gaining more supporters for whatever cause or movement, or investment. The power to convince people of your vision is one way of gaining monetary support for a campaign that may not sound appealing at first.

One very good way to use the principles was during the time when then President Bush, Prime Minister Blair, and President Putin convinced the world that there were weapons of mass destruction that were ready to be launched. The ‘clear and present danger’ scenario triggered the world to panic and support a war that in the end turned up to be a dud. How did they succeed? They succeeded by using such strong words of persuasion that made people react to such an extent that it could only be likened to the Salem Witch Hunt.

Actually asking people to join you using principles of conversational hypnosis does not involve any asking questions at all. The technique involves using words like ‘can you imagine,’ or ‘picture a world that …,’ or even ‘how would you like to lose…’ Powerful words that can make the mind run a million cycles per second. Actually, what it does is to strike the area in the brain that screams panic. Once that place is stimulated, you have the reaction that these words want to see.

Unfortunately, a lynch mob mentality, panic reactions and greed are the main reasons why people join someone or something. There is always the need to fulfil the psychological need of man, to follow or to be followed. Either way, it is a double edged blade that can be dangerous.

One way of manipulating words that may trigger reactions are titles of books that can trigger emotional and imaginative responses: “cat on a hot tin roof,” “lost in translation,” and the best of all, “eyes wide shut.” If I have succeeded in making you imagine the incongruous pictures these titles produce, then I have succeeded in using conversational hypnosis.

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